journal

Order up, besties because the Charm Bar is officially OPEN!  Whether you're celebrating yourself, someone you love, or just need a little sparkle in your day, our new Charm Bar...

The Lullaby Club Warehouse Sale: Our Biggest Day Yet Another year, another iconic moment for the books— The Lullaby Club Warehouse Sale just wrapped, and this one? Easily our biggest...

The Lullaby Club Community isn’t just a Facebook group, it’s the heart of our brand. With over 23,000 members, we’ve created a space where women of all sizes (6–26) connect...

Picnic Club 2025 A rainy-day pivot, a full room and the heart of our community. This year at The Lullaby Club, we’re putting community first in everything we do. Whether...

Introducing À La Mode, where fashion meets functionality, and style intertwines seamlessly with motherhood. Our collection of ribbed, breastfeeding-friendly pieces is designed to celebrate the modern mom who craves comfort...

Dive into the Serenity of Summer with "Verano". The combination of white and sage green is a nod to nature's tranquility. The embroidery adds a touch of artistry, creating a...

Immerse yourself in the sweet and fresh vibes of Zest. This collection offers a range of options, ensuring there's a perfect piece for every mood and occasion. Embrace the creativity...

Introducing Hibiscus: The Ultimate Lounge Capsule with a Touch of Floral Elegance. The 'Hibiscus' collection brings the serenity of a summer garden to your wardrobe, creating a canvas for relaxation...

Immerse yourself in a garden of colours! Market Blooms features a range of colourful, floral prints that will brighten up your wardrobe and your day. Market Blooms is not just...

Introducing our upcoming Everyday Essentials Collection – curated perfectly for your day to day, especially the on-the-go mamas. Elevate your style with 5 classic tees in versatile neutrals, effortlessly complementing your wardrobe....

The stars have aligned, and we're thrilled to unveil our latest collection - Scorpio.  Featuring the Lacey Shirt, Shorts, Pants, Crop, and essential tee. Available in both classic black and pristine...

At The Lullaby Club, we're always on a mission to infuse our collections with distinctive character and charm. Our upcoming Scorpio collection, named in homage to the passionate and devoted...