Welcome to The Lullaby Club’s exclusive Up to 60% Off Sale Collection! This is your ultimate chance to grab our stylish and functional women’s fashion at unbeatable prices. Our sale section includes a wide variety of items designed to keep you comfortable and chic through all stages of life.
Discover comfortable & chic loungewear, essential basics for everyday wear, trendy prints, charming smocks, and specially designed garments that are pregnancy and breastfeeding friendly.
We aren't simply a maternity brand. Our pieces are designed to evolve with you so that you don't have to compromise on style as you journey through pregnancy, postpartum & beyond. We focus on functional designs with hidden breast-feeding zippers, elastic-waist bands, breastfeeding ties & a comfy-oversized style that aims to flatter your (miracle-of-a) body as it changes throughout all stages.
All of our products are size-inclusive with our size range extending from AU 6-26. Designed to fit everybody.
What is feeding-friendly?
Discreet access
Hidden panels let you feed anywhere.
Bump-ready
Grows with you, pre and post.
Still stylish
No one can tell it's feeding wear.
Sale FAQs
When does the Mid Year Sale run?
The sale runs 22–29 June. Club members shop early from 9am AEST on 22 June, and it opens to everyone at 10am. It ends 10am AEST on 29 June.
How does the extra 20% off work?
An extra 20% comes off every sale style automatically at checkout — no code needed. You'll see the final price in your cart.
Do I need a discount code?
Nope. The extra 20% is applied for you at checkout.
Can I return sale items?
Items marked Final Sale can't be returned, exchanged or credited unless faulty, so please choose your size carefully using the size guide on each product. All other sale items follow our standard returns policy.
Will these styles be restocked?
No — these icons are retiring for good. Once they're gone, they're gone.
How do I get early access?
Club members shop first, from 9am AEST on 22 June. Join our community to be in the room before everyone else.
What sizes are available?
Our pieces are made for every body, sizes 6 to 26.
Is the sale on in store?
Yes! The Mid Year Sale is on at our Redcliffe store too, at 177 Redcliffe Parade. Come say hi and shop the sale in person.
