The Lullaby Club · Redcliffe

opening 29th may

Redcliffe is where this brand was born. Not in a boardroom. Not in a strategy session. On the streets of a beach town, between women who got it — and shared it. Now we're coming home.

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Our first store

177 Redcliffe Parade Redcliffe, QLD

Opening Friday 29th May 2026

OPENING 29th May 2026
Our Story

The brand that Redcliffe built.

The Lullaby Club didn't start with a business plan. It started with a feeling — that women deserved clothing that worked as hard as they did, and looked good doing it. That feeling took root right here, in Redcliffe.

This community shared us before we were even really a brand. They wore our pieces to school drop-off, to brunch, to hospital appointments, to the beach. They told their friends. And those friends told their friends.

Opening our first physical store here isn't just a milestone. It's a homecoming. This one is for Redcliffe — the town, the women, and the community that started it all.

"Clothing for every version of you — and Redcliffe made sure we meant it."
Marisa · Founder, The Lullaby Club
Behind the brand

Building Redcliffe, in real time.

Follow along as we turn 177 Redcliffe Parade into our first physical home — fitout, fixtures, mannequins, the lot.

In store

Brands we love

Curated brands that share our values — comfort, quality, and thoughtful design.

MADE TO MILK
Made to Milk is an Australian breastfeeding support brand founded in 2017 by Talissa — a mum who turned her own hard start to breastfeeding (cracked nipples, low supply, tongue-tied bub, the lot) into a mission to make the early days easier for everyone else. Lactation-friendly, beautifully made, and built on lived experience and a serious amount of spunk.
From Rosalie
From Rosalie is a one-woman illustration studio run by Rosalie — a Sydney-based illustrator, author and self-confessed pun enthusiast. Her greeting cards, Aussie kids' books and art prints are bold, playful, and often dreamed up mid-air on her shifts as a part-time flight attendant. Printed on recycled paper with plant-based inks, they're little pieces of joy made to be gifted, kept and treasured.
Vessel
Vessel is a small-batch aromatherapy and natural scent label founded by Shani and made by her small team on Wadawurrung Country in Victoria. Rooted in traditional aromatherapy and the art of perfumery, every blend is built to do something — shift a mood, soften a moment, mark a ritual. Considered, beautifully made, and refreshingly free of fluff.
Chekoh
Meet Chekoh — a women-owned baby carrier brand born and bred in Redcliffe, just like us. Built on the belief that babywearing should be safe, supportive and seriously stylish, Chekoh designs carriers for the mother who refuses to choose between function and fashion. The kind of piece that slots straight into your wardrobe, your routine and your real life.
Mama & Bird
Mama & Bird is an Australian-made skincare brand built to bridge the gap between your existing routine and the very specific demands of pregnancy, postpartum and motherhood. Natural, non-toxic and multi-functional — formulated to be safe for you and your little ones, without the endless guesswork.
Margarita Margarita
Margarita Margarita is a premium ready-to-pour marg crafted in SE Queensland by Hannah and Chris. Born in 2020 from a vintage van named Stanley and a dream of pouring the perfect margarita wherever the moment called, MM quickly built a quiet cult following at festivals, weddings and golden-hour gatherings.
GENTLE HABITS
Gentle Habits is an Australian ritual brand founded by Sophie — a full-time working mum who started burning incense in 2020 as her own way to mark the line between work and home. That small daily habit grew into one of the country's most-loved ritual labels. Now it's a whole world of incense, scent and considered little tools designed to bring you back to the moment. Salty, down-to-earth, and made for the everyday.
Saide
Saide is an Australian home fragrance label hand-poured from a Bayside Brisbane studio since 2016. Small-batch, beautifully made, and built around the simple belief that good scent makes for good days. Quality over quantity, always — and yet another local we're proud to share the postcode with.
EAU Bags
EAU Bags — pronounced "oh," French for water — is a sister-founded label born in Brisbane to Olivia and Claudine. Every bag is slow-made and handmade in India from recycled nylon rescued from landfill, woven into a thick, premium fabric that's deceptively spacious and folds flat for travel. Sustainability, but make it cool.
Find us

Everything you need to know.

Address

177 Redcliffe ParadeRedcliffe QLD 4020

On the esplanade, street parking available

Opening

Friday 29th May 2026

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Trading Hours

Mon – Wed 9:00am – 4:30pm Thursday 9:00am – 7:00pm Friday 9:00am – 4:30pm Saturday 8:00am – 3:30pm Sunday 07:00am – 2:30pm

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The Lullaby Club · Redcliffe

177 Redcliffe ParadeRedcliffe QLD 4020

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