Blending romantic florals with effortless, lived-in silhouettes, La Fleur is designed to feel like it already belongs in your wardrobe. It’s soft but confident, nostalgic yet grounded. We’ve brought together easy maxi dresses, relaxed separates and versatile layering pieces in oversized blooms and wearable tones that move seamlessly from summer warmth into autumn air.

Expect throw-on-and-go dresses, matching sets and everyday staples that feel right the moment you put them on. These are the pieces you reach for without thinking. Made to move with you through coffee runs, market mornings and everything in between.

And for this campaign? We took La Fleur out into the wild. Shot with a warm, film-inspired lens, it captures real moments. Grainy, honest and in motion. A collection worn where life actually happens, styled for the in-between.