Our Story

Built by women, for every version of you.

The Lullaby Club started as a love-filled project between mother and daughter. It became a community of 40,000+ women who believe comfort should never cancel out style.

40K+
Community members
15K+
5-star reviews
AU 6-26
Size range
2018
Founded
From the beginning

A mother-daughter dream that became your wardrobe.

The Lullaby Club started during a big moment — Marisa was pregnant with her second baby and dreaming of clothes that actually felt good to wear during motherhood. Together with her mum Kevina, they set out to create something for women like her. Something comfortable, stylish, and made for the real, beautiful messiness of life.

"

Comfort should never cancel out style. Fashion, but make it functional. Comfort, but make it cool.

The Lullaby Club
What we stand for

Clothes that work for your life, not the other way around.

We believe clothes should do three things: feel good, look good, and actually work for real life. Our pieces are intentionally designed with feeding access, relaxed silhouettes, adjustable fits and soft fabrics — so your clothing adapts with your body. They work through pregnancy, postpartum, and beyond, but they're also loved by women with medical needs, wheelchair users, and anyone who simply wants clothes that feel good to wear.

Our pillars

What makes us, us.

Community first
Built by women who share, recommend, and welcome others in.
Size inclusive
AU 6-26. Style and comfort should never be limited by size.
Real life ready
Feeding access, elastic waists, reversible designs. Function meets fashion.
Kindness always
Real women, real bodies, real life. Always celebrated, never judged.
Our dedication to you

You're not just customers. You're the reason we exist.

This isn't just a brand. It's your club. A sisterhood where your comfort, feedback, and journey matter more than trends or hype. Every piece of feedback, every review, every photo you've shared — it's shaped who we are. From packing orders next to a pool table to dressing women across Australia, we wouldn't be here without you.

Ready to join the club?

40,000+ women already have. Fashion, but make it functional.

Shop the collection →