There is a collection coming to The Lullaby Club on Tuesday 8th April and if you have been anywhere near our Facebook Club Community lately, you already know exactly what we are talking about. Muse. Our most anticipated exclusive winter gingham collection yet and if you haven't seen it yet, well, keep reading. Because what The Club Community has been sitting on for the last few weeks is something really, really special. And there is still time to get in on it before everyone else.
The Gingham You Couldn't Stop Asking About
Last year we released our neutral gingham in the Espresso Collection and it absolutely took off. It sold out. Then we restocked. Then it sold out again. Your messages didn't stop. "Is it coming back?" "Please bring back the neutral gingham." "I need more of this in my life." We heard you. Loudly. And we went back to work. Muse is our answer. The ultimate exclusive winter gingham collection designed from the ground up to give you more of what you loved about the Espresso gingham, with a whole new range of colourways across cool and warm tones that work for every skin tone, every season, every version of you.
What You Need to Know
Muse is built around gingham but, not just one gingham. We have worked across a mix of cool and warm toned colourways so that every woman finds her shade. Whether you run warm or cool, whether you live in the tropics or somewhere that actually gets a winter, there is a Muse colourway for you. And introducing one of our most exciting new core styles: the Harvey Top. A brand new core TLC style and the latest addition to our exclusive winter gingham collection, designed with everything you expect from us from thoughtful functions, beautiful fabric and a silhouette that works for every stage.
Every piece in the Muse exclusive gingham collection is designed with our signature TLC intention: breastfeeding access, bump-friendly cuts, postpartum considered silhouettes and fabric that moves with you. Gingham that looks this good doing this much? That is Muse.
Our Club Community Saw Every Single Piece First
Last week we went live exclusively for our Club Community and we showed them everything. Every style. Every colourway. Every fabric. Every detail. The full exclusive Muse gingham collection live, real time, nothing held back. The reaction was everything we hoped for. Our club girls have been talking about it all week and they know exactly what they are shopping on Wednesday morning. They are ready. Are you?
Join The Club Here 👈
Why You Want Club Access
Here is the thing about the Muse exclusive gingham collection based on what happened with the Espresso gingham last year, we are expecting this one to move fast. The Club Community shops at 9am AEST 08.04.26. Everyone else shops at 10am AEST. That one hour could be the difference between getting exactly what you want and missing out entirely. But early access is just the beginning of what the club gives you. Here is everything the club community gets that nobody else does:
The Muse Catalogue
Exclusively yours before any collection launches, our Club Community receives the full exclusive catalogue for our exclusive gingham collection. We're talking every style explained, every colourway shown, every fabric described, every price listed. It is your complete window shop before the collection goes live so you already know exactly what you want before you even open the website. No other customer gets this. Only you.
View the Muse Catalogue 👈
Exclusive sneak peeks
While Instagram got blurred teasers and vague hints, the club community has been getting the real thing with full sneak peek images of the Muse exclusive winter gingham collection dropped exclusively in the group. Our club girls have known what was coming for weeks. The rest of the world finds out Wednesday 08.04.26 10am AEST.
Community Ambassador Applications
One of the most special things about being in the club is the opportunity to become a TLC community ambassador. This where you apply to be one of many women who receive and review our upcoming collections before it goes live to anyone else. You get the pieces first. You share your honest thoughts. You help shape how we talk about what we make. Applications open in the club community exclusively and you cannot apply from anywhere else.
Shop our Muse Community Ambassador Natasha Eteaki's look here 👈
A Community That Gets It
The Club is not just early access and exclusive content. It is a group of women who understand exactly where you are in your pregnancy, your postpartum journey, your breastfeeding chapter, or just the everyday version of motherhood that nobody talks about enough. It is warm. It is real. And it is all in one place. There are so many perks to being in The Club Community so you'll have to join to find out more!
One Place. Everything You Need.
The Muse catalogue. The sneak peeks. The Live. The ambassador applications. The early access. The community. Everything about our exclusive Muse gingham collection, all in one place. The Club Community on Facebook. Free to join. It takes thirty seconds to become a member and if the Espresso gingham taught us anything, you do not want to be on the outside of this one looking in.
Join The Club Here 👈
Stay Connected With The Lullaby Club
Muse is just one part of what is always happening inside TLC. From new collections and early access drops to community events and behind-the-scenes moments with our team. There is always something worth following along for.
If you would like to stay connected with everything happening at TLC, you can find us here:
Instagram: @thelullabyclub
TikTok: @thelullabyclub
Pinterest: @thelullabyclub
Facebook Group: The Club Community
Thank you for being part of the TLC community. We made Muse for you.
Jayde x
