At The Lullaby Club, every photoshoot is a magical experience that brings our upcoming collections to life. This time around, we took things up a notch, capturing not just one but several stunning collections to give you all a taste of what’s to come for Spring/Summer! From the gingham-drenched Mon Cheri to the effortlessly elegant Azure Meadows, join us as we take you behind the scenes for an exclusive look into our photoshoot day.
On Set the Photoshoot
Welcome behind the scenes of our latest photoshoot, where we captured the essence of our upcoming spring/summer lineup. We headed to a stunning content house in south Brisbane to bring six beautiful collections to life, featuring three incredible models. Among the highlights was our nearly sold-out Mon Cheri collection, which you all went wild for!
In this blog, you’ll get a sneak peek at new collections, including the upcoming Azure Meadows! This stunning collection features iconic styles with an exclusive, hand-drawn print by our talented designer, Alex. Keep your eyes peeled—it’s launching next, and you won’t want to miss it!
Want the inside scoop first? Head over to our TikTok for more behind-the-scenes moments or join our Club Community to be the first in the know! We’re always sharing the latest sneak peeks on our Instagram stories too!
There's still some Mon Cheri left!
Bringing the Photoshoot together
Bringing our photoshoot to life is a collaborative effort that starts weeks before the camera even starts rolling. The process begins with a vision, carefully crafted by Jayde, our creative director, who designs moodboards that outline the aesthetic for each collection. These boards guide everything from styling to the props we’ll use on set. Once the vision is set, our team gets to work, booking a beautiful location that fits the vibe—this time, we chose Grece, a stunning neutral-toned home that perfectly complements our spring/summer lineup.
Before the shoot, every detail is planned meticulously. Jayde finalises the looks for each model, ensuring that each collection has its standout moments. Kaira and Ruby handle social media content plans, while Marisa co-owner and lead photograpger and Zoe, our videographer, coordinate their campaign shots. We also work closely with model agencies that reflect The Lullaby Club’s inclusive range—this time, we secured Brontie, Iris, and Gabriela, who brought the collections to life. As the shoot day draws closer, we prepare the clothes, making sure each piece is steamed, perfectly styled, and ready to be captured in its best light.
On the day of the shoot, everything comes together. We arrived early to set up, unpacking and organising six different collections, ranging from the red gingham Mon Cheri to the feminine Dreamscape. With everyone on deck—Marisa behind the camera, Jayde styling the models, and the content team capturing every moment—the energy on set was incredible. We worked through each collection, adjusting outfits, locations, and props, making sure every shot was Pinterest-worthy. Despite the long hours, the day flowed seamlessly, thanks to our detailed prep. By the end, we had a stunning array of images showcasing our upcoming collections, all set to inspire our customers for the new season.
Meet the Models
Iris wears sizes XS/SM.
Gabriela wears ML/LXL.
Brontie wears XS.
Stay Tuned for More Photoshoots
Get ready, besties—heaps of exciting new lines of clothes on their way, and you won’t want to miss out! From dreamy prints to effortless, laid-back styles, these collections are about to bring major wardrobe upgrades. Keep your eyes on our socials for sneak peeks, launch dates, and exclusive behind-the-scenes moments. Trust us—you’ll want to be the first to know when these stunning pieces drop!
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