At The Lullaby Club, we believe in designing clothing that supports women through every stage of life—without compromising on style or comfort. Our latest collaboration with Chekoh is a perfect example of this vision in action.
The Chekoh x The Lullaby Club Collection, launching 05.02.24 10am AEST, seamlessly blends fashion and function, offering timeless, effortless styles that cater to mothers, mothers-to-be, and anyone who values relaxed, stylish clothing.
To celebrate this exciting launch, we took a deep dive into the creative process with a behind-the-scenes look at the making of the Chekoh x The Lullaby Club Collection —featuring interviews with Chekoh’s owner, Krystal, and The Lullaby Club’s founder, Marisa. From concept to creation, here’s everything you need to know about this thoughtfully designed collection.
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Designed with Motherhood in Mind
The heart of the Chekoh x The Lullaby Club Collection lies in its versatile, mum-friendly designs . Each piece is created with features that make life easier for breastfeeding mums, pregnant women, and those navigating the postpartum period —without sacrificing effortless style.
- The Essentials Tee – Featuring new side seam zips that extend from the bottom hem to the armpit seam, making breastfeeding access even more convenient.
- The Olivia Maxi Dress – Our newest dress design includes a cross-over bust with a modesty clip , side seam zips, and a drawstring waist —perfect for nursing and adjusting through different stages of motherhood.
- The Lacey Shirt – A timeless button-down front offering easy breastfeeding access while remaining effortlessly chic.
- Posey and Lacey Pants – With an elastic waistband and adjustable tie, these pants are designed to grow with you—whether you’re expecting, postpartum, or just seeking all-day comfort.
While these features make the Chekoh x The Lullaby Club Collection perfect for mums , the effortless silhouettes and soft fabrics ensure they’re a go-to for anyone looking for comfortable yet stylish wardrobe staples.
Want the entire collection? Visit our size guide.
Behind the Scenes: Creating the Collection
We had the absolute best time bringing this collaboration to life—both in-studio and on location.
- In-Studio at Storie Studio – Owned by Chekoh, this space was transformed into the perfect setting for our TikTok Content Day , where our team came together to create fun, engaging content wearing the collection . We also welcomed a beautiful mum, Ebony, and her bub, who modelled the pieces while demonstrating how seamlessly Chekoh’s baby carriers pair with The Lullaby Club’s clothing. Seeing Ebony breastfeed in the Olivia Maxi Dress truly showcased the thoughtful functionality of this collection.
- Campaign Shoot on the Beach – Last year, we took to the sand to shoot the campaign imagery, featuring models and a real mum with her bub. This shoot captured the essence of the collection —free-spirited, effortless, and designed for the journey of motherhood and beyond.
Want team content? Head to our TikTok.
TikToks To Watch:
Product Highlight: Lacey Skirt
Flowy, flattering, and effortlessly chic, the Lacey Maxi Skirt is designed for all-day comfort and timeless style. Crafted from a luxurious cotton-linen blend, it offers a lightweight, breathable feel with an elegant drape.
- Drawstring waist for an adjustable, custom fit
- 45% Linen, 55% Cotton – soft, breathable, and durable
- Exclusive Sirena Print for a unique, statement look
- TLC x Chekoh – a special collaboration
A Conversation with Marisa & Krystal
"This collection is designed for the cool mums—everyone."
To get an even deeper insight into the collection, we sat down with Marisa (The Lullaby Club) and Krystal (Chekoh) to ask them a few questions about the collaboration.
Q: What inspired this collaboration between The Lullaby Club and Chekoh?
Krystal: "Firstly, we're mates. We have history together."
Marisa: "I've known here since I was about fifteen, I reckon."
Krystal: "I think I was fifteen. You would've been like 10... We've lived in this whole baby kind of era thing for years so our two brands collide and they just match each other so well. So we've been talking about this for a long time."
Q: You've both built brands desgined with mums in mind. What does that mean to you?
Krystal: "I mean, it was our life for a good chunk of ten years. 3 kids under 3. We've got our oldest at the same age. So I think most mums know when you're in the trenches, you're in the trenches."
Marisa: "I think both brands came from wanting something to help us during our own motherhood. I think that's why we're so similar and the brands work well together."
Q: How do you want customers to feel in these pieces?
Marisa: "Like themselves. Clothing that mums can wear where they don't just feel like they're just mums, they can feel like themselves. They can get their style back, they can wear things that are still functional during motherhood... with Chekoh mums want something they can style back in with their clothes."
Krystal: "And for themselves, no just the baby. So you want to wear something that suits you and your style and your personality."
Watch the entire interview here.
Product Highlight: Ruby Maxi Dress
The Ruby Maxi Dress is the ultimate blend of style, comfort, and versatility. Designed with a flowy, oversized fit and maxi length, it flatters all body types while offering effortless wear.
- Functional buttons for easy breastfeeding access
- Billowing sleeves for a touch of elegance
- Functional pockets for practicality on the go
- 80% Viscose, 20% Cotton Crepe – breathable, soft, and lightweight
- Two colours – Brown and Jett Black
More Than Just Maternity: Style for Every Journey
One of the things that sets The Lullaby Club apart is our commitment to designing pieces that support a woman through every stage of life. While this collection is designed with mothers in mind, it’s not exclusively for mums.
We know that women want to feel comfortable, stylish, and confident —whether they’re pregnant, postpartum, breastfeeding, or simply seeking relaxed fashion that moves with them. The Chekoh x The Lullaby Club Collection reflects that balance, offering timeless silhouettes, high-quality fabrics, and effortless styling that fit seamlessly into any wardrobe.
Product Highlight: Cool Mum Club Tee
The TLC Essentials Tee is the ultimate everyday essential for mums and beyond. Designed for comfort, style, and function , this oversized tee features a slouchy shoulder, crew neckline, and a relaxed, boxy silhouette —making it the perfect go-to for effortless dressing.
- Side seam zips from the bottom hem to the armpit for easy breastfeeding access
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Oversized fit for ultimate comfort
100% cotton fabrication —breathable, soft, and durable -
Versatile styling —pair it with the Lacey Pants for a casual vibe or dress it up with Crepe Posey Pants
- Cool Mum Club approved
Join the Club for Early Access
Join the Club now!The Chekoh x The Lullaby Club Collection is set to launch on 05.02.25 , but you can shop it even earlier by joining our Club Community!
We close our website the day before launch and password protect it. On launch day, 05.02.25, we’ll release the password at 8:40 AM AEST exclusively to our Club Community, giving members access to shop the collection at 9:00 AM AEST — one hour before the general public at 10:00 AM AEST.
This collection is sure to sell out, so we highly encourage you to join the Club Community for this special offer! Not only do members get early access, but they also become part of a like-minded community that shares a love for The Lullaby Club. As a member, you'll receive exclusive first looks, in-depth catalogues, special event invites, and monthly discount codes.
Join the Club now!
