The Lullaby Club
GETTING DRESSED JUST GOT BETTER.
we've been thinking about your wardrobe.
A little wardrobe treat. Yours, obviously.
The Florence is a relaxed, flowing smock dress — less volume than the Avalon but still designed to feel effortless and easy. Most customers size down one to two sizes. Answer a few quick questions and we'll find your perfect fit.
This is a recommendation only — please check the measurements below to make an informed decision, or contact us and we'll help you find your perfect fit.
| Measurement | XS | SM | ML | LXL | XXL | 3XL |
|---|
This is a recommendation only — please check the measurements above to make an informed decision, or contact us and we'll help you find your perfect fit.
Ok but hear us out: this dress might actually change your life. The Florence Mini is the addition your wardrobe has been begging for.
Versatile, reversible, breast-feeding friendly, comfortable & stylish = major slay. This is a one-stop-shop dress that you’ll be reaching for no matter the event (and yes, we do classify eating snacks on the couch as an event, duh).
Why you’ll love her:
You don’t need to lose your style just because you’re growing a human (or chasing one). The Florence Mini is proof that you really can have it all – pockets included.

Garment Measurements
| XS | SM | ML | LXL | XXL | 3XL | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Length | 30.7" | 31.49" | 32.28" | 33.07" | 33.58" | 37.4" | 78 cm | 80 cm | 82 cm | 84 cm | 86 cm | 95 cm |
| Chest | 47.24" | 49.6" | 51.96" | 54.33" | 56.69" | 62.59" | 120 cm | 126 cm | 132 cm | 138 cm | 144 cm | 152 cm |
International Size Conversion
| Label | XS | SM | ML | LXL | XXL | 3XL |
|---|---|---|---|---|---|---|
| AU / NZ | 6–8 | 10–12 | 12–14 | 16–18 | 20–22 | 24–26 |
| UK | 6–8 | 10–12 | 12–14 | 16–18 | 20–22 | 24–26 |
| US | 2–4 | 6–8 | 8–10 | 12–14 | 16–18 | 20–22 |
| EU | 34–36 | 38–40 | 40–42 | 44–46 | 48–50 | 52–54 |
| On Label | XS | SM | ML | LXL | XXL | 3XL |
Select a size to see its exact garment measurements and what to expect from the fit on your body.
Sits beautifully on a smaller frame — relaxed through the chest with beautiful volume.
Eased through the chest. Falls at a flattering length for most frames.
Our most popular fit. Generous through the body — effortless and flattering.
Relaxed and roomy with gorgeous movement. Wear it and own it.
Maximum ease and volume. A bold, confident silhouette that commands a room.
Generous and celebratory. Designed to be worn with total confidence and ease.
Grab a soft fabric tape measure. Stand naturally, feet together. Measure over underwear or a single lightweight layer for the most accurate results.
The Three Measurements That Matter
Place the tape close under the armhole at the fullest part of your bust. Measure from side seam, around and back to the same side seam.
Keep the tape parallel to the floor — snug but not tight.
Measure at the narrowest point — usually 2–3 cm above your belly button. Place the tape from side seam, around and back.
Exhale naturally before taking the measurement.
Place the tape approximately 20 cm below your natural waistline at the fullest part of your hips. Measure all the way around.
Stand with feet together for the most accurate result.
Still not sure on sizing? Our team knows every style — we're here to help.
Get In Touch







We partner with a small group of trusted factories in Guangzhou, China to bring our designs to life. Each piece is made with care by skilled makers who share our commitment to quality, comfort, and intentional fashion.