Behind The Scenes
Ever wondered what goes into creating the dreamy photoshoots for The Lullaby Club's latest collections? Come along as we take you behind the scenes of our latest photoshoot adventure! From our HQ to the stunning campaign location, we invite you to join us behind the scenes, get a sneak peek at new collections, and experience the excitement of a campaign day.
We brought along our beloved OG Lounge wear, as well as some fresh and exciting pieces that you can shop right now! This exclusive content is usually shared with our Club Community via our private Facebook group, but today, we're giving you a special look at the magic that unfolds behind the camera.
Setting the Scene
Our team gathered early at The Lullaby Club HQ, kicking off the day around 6am. For the photoshoot, we hired a van loaded with racks of our OG Lounge wear and the latest collection pieces. This time, we chose Bask El Sol on the Sunshine Coast—a gorgeous spot nestled among picturesque landscape and beautiful flora. Each corner had its own unique aesthetic, making you feel like you were traveling through Europe, Bali, and the English countryside all at once.
Upon arrival, the stunning setting had everyone inspired and ready to create magic. It was the perfect backdrop for our campaign, blending serene boho vibes with our floaty, easy-to-wear fabrics designed for trendy mums and women seeking stylish comfort. The stage was set for a day filled with creativity, fun, and amazing photos.
To maximise the space we created little scenes to tie in with each campaign. For our Winter Essentials we utilised coloured backdrops bordered by the hanging flowers and vines creating a feminine and relaxed vibe for the tracksuit styles that feature in this collection. The Winter Essentials collection is now live and available to shop but, you might want to hurry as styles are selling out!
Core Lounge Favourites
Our OG Lounge Wear is more than just a staple in The Lullaby Club's lineup—it's a community favourite, cherished for its perfect blend of comfort and style. Designed to meet the needs of our busy, fashion-conscious customers, these pieces are ideal for everything from a cosy day at home to a casual outing.
The soft, breathable fabrics ensure all-day comfort, while the versatile designs allow you to dress them up or down effortlessly. During our latest photoshoot, we took the opportunity to reshoot these beloved pieces, capturing their adaptability in a variety of settings. Whether paired with simple sandals for a relaxed, beachy vibe or accessorised for a more luxe appearance, the OG Lounge Wear shone through as a must-have wardrobe essential.
Seeing our models flaunt these fan-favorite pieces was a wonderful reminder of why they continue to be so popular. They are not just clothes; they embody the relaxed, stylish lifestyle. From the comfort of your home to stepping out for a casual day, our OG Lounge Wear is designed to make you feel effortlessly chic and comfortable.
Did you know we offer bundle and save? That's right! You can score 15% off sets when you shop from our 15% off sets section. Take our beloved Lounge Sets as pictured above, you can shop the Lounge Pants Bundle designed to elevate your loungewear collection to new heights of style and comfort.
Exciting Upcoming Collections
Alongside our OG Lounge wear, we introduced some exciting upcoming collections that had everyone buzzing with anticipation. These new pieces blend our signature comfort with fresh, stylish designs that are perfect for the upcoming season. Each item is crafted to be inclusive and versatile, catering to women of all shapes and sizes, including expectant and breastfeeding mothers.
The photoshoot gave us a chance to see these new collections in action, and they did not disappoint. The vibrant colours and innovative styles popped against the stunning backdrop, making each shot a visual treat. These pieces are more than just clothing; they are a statement of style, comfort, and inclusivity. We can’t wait for you to try them and fall in love just as we have.
Pictured to the right is behind the scenes of our next collection to launch, Sweet Dreams. We are welcoming this collection 17.07.24 10am aest. Slip into dreamland with our pyjama shirt, shorts, pants and nightie, available in two delightful prints: a charming checkered pattern and a classic stripe. Each piece is thoughtfully designed to provide you with the perfect combination of comfort and style, ensuring you a cosy night's sleep. Set your alarms!
Sweet Dreams Pyjama Collection 17.07.24 | Silver Springs Collection 31.07.24
Sweet Dreams Collection
Behind the scenes, we made sure to create the cosiest campaign for the Sweet Dreams Collection. The range features pyjama shirts, shorts, pants, and nighties in two beautiful prints by artist Caitlin Hope: a charming checkered print and a classic stripe print. Each piece is crafted from a soft, stretchable fabric blend of 92% Viscose and 8% Spandex, ensuring a perfect fit and maximum comfort for pregnancy, postpartum, and beyond.
During the photoshoot, we captured the essence of these pieces. Thoughtful details like button-down fronts on the shirts and nighties provide easy breastfeeding access, and elastic drawstring waistbands on the shorts and pants offer the ultimate in relaxed comfort. Watching our models enjoy these cosy yet chic pieces reminded us why comfort and style are at the core of The Lullaby Club.
Mark your calendars for the Sweet Dreams Collection launch on 17.07.24 at 10am AEST, and get ready to slip into a dreamland of comfort and style. Stay cosy and chic all year round with The Lullaby Club’s latest addition to your nightwear wardrobe.
Thank you for coming behind the scenes with us and discovering sneak peeks of our upcoming collections and OG Lounge Wear. We hope you enjoyed getting a firsthand look at the photoshoot process, showcasing how we craft our campaigns.
To stay updated on our latest deals, exclusive discounts, and fashion tips, make sure to follow us on social media. Join The Lullaby Club Community and be the first to know about new collections, special offers, behind-the-scenes content, and so much more!
Connect with us:
- Instagram: @thelullabyclub
- Club Community Facebook: The Lullaby Club
- TikTok: @thelullabyclub
- Pinterest: The Lullaby Club
Happy shopping and savings! We can't wait to see how you style your favorite Lullaby Club pieces. Don’t forget to tag us in your posts for a chance to be featured in our Styled By You!
Love,
TLC x
