Pregnancy is a time of immense change, and finding the right pregnancy fashion can make all the difference in feeling comfortable and confident. At The Lullaby Club, we believe in creating stylish, functional, and long-lasting pieces designed for every stage of motherhood. We recently sat down with Emma, a mum of two (soon to be three!), to chat about how her personal style has evolved throughout pregnancy and her pregnancy fashion wardrobe must-haves.
"I adore the Ruby Maxi Dress. It’s the kind of effortless pregnancy fashion that makes dressing up easy."
How has your personal style evolved throughout pregnancy, and what do you look for in maternity-friendly clothing?
"My style has definitely evolved to be more comfort-focused! If something is tight-fitting or super fiddly, I just know I’m not going to reach for it. After my first pregnancy, I had three different wardrobes—pre-baby clothes, maternity-specific clothes, and postpartum pieces. It was inefficient and made me feel disconnected from my body.
Now, I focus on pregnancy fashion that seamlessly transitions through every phase. I’m currently 23 weeks pregnant and still wearing most of my usual wardrobe! I love loose, flowy pieces that eliminate decision fatigue and make getting dressed easy."
What are your must-have wardrobe staples for staying stylish and comfortable during pregnancy?
"Wide-leg elastic waist pants with an oversized tee or button-up are my go-to. Some might say it’s a pyjama vibe, but that’s exactly what I love about it! Floaty maxi dresses are another essential because they’re effortless and stylish.
If I’m ever feeling a little frumpy, I slick my hair back into a ponytail and add jewellery—it’s a simple trick to make an outfit feel intentional. I also advise expecting mums to think ahead when shopping for pregnancy fashion —postpartum-friendly pieces with easy feeding access are a must! That’s why I love The Lullaby Club. Their pieces make it easy to feel stylish during pregnancy and beyond."
"Honestly, The Lullaby Club has nailed pregnancy fashion. Their fit, feel, and quality are unbeatable..."
At The Lullaby Club, every piece is thoughtfully designed with mamas in mind, because we’ve been there ourselves. Founded by mums who truly understand the importance of fit, feel, quality, and function—without compromising on style. Emma’s words perfectly capture what we strive for: creating pieces that not only accommodate pregnancy and postpartum changes but, also make women feel confident and comfortable. From breathable, high-quality fabrics to effortless silhouettes and functional details like button-down fronts for feeding access, every design choice is intentional. We’re committed to making motherhood a little easier, with clothing that supports and feels as good as it looks.
How does The Lullaby Club fit into your pregnancy wardrobe, and what pieces have been your go-to?
"The Lullaby Club is a dream for pregnancy-friendly fashion. Their designs make women feel beautiful and like themselves at every stage of life.
My absolute favourites are the Posey Pants in the Coco print—such a rich, chocolate brown that goes with everything. I also adore the Ruby Maxi Dress; it’s the kind of effortless pregnancy fashion that makes dressing up easy. Maxi dresses are the ultimate win for mums-to-be!"
Any tips for styling bump-friendly clothes that transition from pregnancy to postpartum?
"Embrace oversized styles! Too often, ‘flattering’ means ‘looking as small as possible,’ but that’s such an outdated mindset. When I stopped worrying about squeezing into clothes and started focusing on comfort, I felt more like myself than ever.
I love investing in pregnancy fashion that I can continue wearing postpartum. Not only does it save money, but it also helps me maintain a sense of style and confidence as my body changes."
What advice would you give to expecting mums who want to invest in clothing that lasts beyond pregnancy?
"Focus on how clothes make you feel, not just how they look. There are plenty of outfits I know I look good in, but if they don’t feel good, I never wear them.
Also, consider the practical elements—can you breastfeed in it? What’s the fabric like? Pregnancy can make you feel five degrees hotter, and postpartum sweats are real. I recommend natural fabrics whenever possible.
Honestly, The Lullaby Club has nailed pregnancy fashion. The fit, feel, and quality are unbeatable, whether you’re pregnant or not. Plus, their incredible community of mums is something truly special. It’s more than just clothing—it’s about feeling supported and confident at every stage of motherhood."
Final Thoughts: Pregnancy Fashion That Grows With You
Emma’s journey through pregnancy fashion highlights what so many women experience—wanting to feel comfortable, stylish, and true to themselves as their bodies change. The days of needing a separate maternity wardrobe that only lasts a few months are over. At The Lullaby Club, we’re dedicated to creating timeless, versatile pieces designed to support you through pregnancy, postpartum, and beyond.
Whether you're looking for breathable, bump-friendly staples or effortless pieces that transition seamlessly into motherhood, our collections are made with you in mind. And the best part? We drop new collections every three weeks, so there’s always something fresh to explore.
For more style inspiration, behind-the-scenes content, and real motherhood moments, connect with us on Instagram, TikTok, and Pinterest. Join our community of women who embrace fashion that fits every phase of life.
Stay tuned for our next collection—you won’t want to miss it!
Love,
Jayde xx
