Motherhood is a beautiful, transformative journey, and for many mums, breastfeeding is a big part of that experience. However, finding stylish, comfortable, and breastfeeding-friendly clothing that supports feeding can be a challenge. We recently had the pleasure of styling Brooke and her baby, Bobby, in some of our newest collection pieces as well as our iconic Essentials Tees and Florence Top—designed with breastfeeding-friendly features in mind.
We sat down with Brooke to chat about her breastfeeding journey, go-to outfits, and tips for new mums looking for stylish yet practical clothing.
"The Florence Tie Top is my go-to! One-hand access, reversible design, and stylish—what more could you want?"
What do you look for in breastfeeding-friendly clothing, and how does it make a difference in your daily routine?
“When I was pregnant and postpartum with my first baby, I didn’t have anything breastfeeding-friendly, and it was so hard to feel relaxed and comfortable. This time around, it was important to me to have clothes that are cute but, also have easy access for feeding. I look for anything with buttons or ties at the front that aren’t too tight-fitting. That way, when I’m in public, I can feed easily, and the flowy material around me helps keep it feeling conservative."
Finding clothes that are both stylish and practical is key for any new mum. At The Lullaby Club, our breastfeeding-friendly designs, like the Florence Top and Essentials Tees, offer functional yet fashionable solutions, making feeding on the go effortless.
What are your go-to outfits for feeling stylish yet practical while breastfeeding?
“Honestly, I found myself when loungewear became a trend, and I hope matching sets never go out of style! Anything you can wear for an entire 24 hours—from bed to beach to bar and back to bed again—is a huge yes from me.”
Comfortable and chic loungewear is a must-have for new mums. Our Posey Pants and Loungewear Sets are designed for all-day wear, whether you’re at home with your little one, running errands, or meeting friends for coffee.
"The Lullaby Club is one of the few brands that truly caters to every woman at any stage of life."
At The Lullaby Club, we believe our brand truly caters to women at every stage of life—from pre-pregnancy to pregnancy, postpartum, and beyond. Our clothing is designed to make women feel comfortable and stylish, with an inclusive size range of XS-3XL. Featuring breastfeeding-friendly designs and functional details like adjustable waistbands, our pieces are made to support women through every stage of motherhood while offering timeless style and comfort.
How do The Lullaby Club pieces support your breastfeeding journey and which ones are your favourite?
“My absolute favourite is the Florence Top! The cute ties are so easy to pull open with one hand to feed, and it’s reversible—so you can wear the ties at the back with discreet zips for feeding. It’s like two tops in one! I also love wide-leg pants, like the Posey Pants, because they’re flattering on literally everyone, especially in those early postpartum days when your body still feels a bit unfamiliar.”
Our Florence Top has been a favourite among breastfeeding-friendly outfits, offering easy access and effortless style. Keep an eye out for the Green/Pink Gingham print launching in our Blush Collection 26.02.25 10am AEST.
Any styling hacks for mums who want easy-access outfits without compromising on style?
“You can wear anything that makes you feel comfortable, and that will make your breastfeeding journey feel so much more natural. If you feel like comfortable isn’t cute enough, pair your outfit with some cute accessories or stylish shoes to elevate your look.”
A simple styling trick is layering with our Sage Button-up Shirt or pairing an Essentials Tee and Posey Pants with our accessories to create an effortless and stylish look.
What’s your advice for new mums looking for comfortable yet fashionable clothes that work for both feeding and everyday life?
“My advice is to make sure the pieces you buy will serve you in every season! The Lullaby Club is one of the few brands that truly caters to pregnant and breastfeeding-friendly mums in their designs, but also to every woman at any stage of life. Invest in pieces that you can wear on rotation forever—from pregnancy, to postpartum, to the grave (dramatic 💅).”
Our collections are thoughtfully designed to grow with you— from pregnancy to postpartum and beyond —so you can build a wardrobe that works for every stage of motherhood.
Thanks to Brooke for sharing her journey with us!
If you’re looking for breastfeeding-friendly outfits that combine comfort, function, and effortless style, explore our latest collections at The Lullaby Club. From easy-access tops to versatile loungewear, our designs are created with mums in mind.
Our Blush Collection launches 26.02.25 at 10 AM for the general public! Sign up for The Club Community to get exclusive early access at 9 AM. The collection includes the must-have Green and Pink Gingham Set —don’t miss out!
Sending love to all the mums on their feeding journeys!
Love,
Jayde xx
