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Some collections you wear. This one you fall for.

Velvet Bloom is our most romantic drop yet. Sun-warmed florals, butter yellow and dusty pink, soft smocked silhouettes and lace that knows exactly what it's doing. It's long lunches, late sunsets and getting dressed for absolutely no reason at all.

Every piece is made to move with you, with feeding-friendly shapes, relaxed fits and soft breathable fabric that works through pregnancy, postpartum and every slow afternoon after. Comfort, but make it the kind of pretty you don't want to take off.

Sizes AU 6 to 26. Made for every version of you.

The kind of pink that turns a Tuesday into a holiday.

What is feeding-friendly?

Discreet access

Hidden panels let you feed anywhere.

Bump-ready

Grows with you, pre and post.

Still stylish

No one can tell it's feeding wear.