Welcome to our latest blog where we shine a spotlight on one of The Lullaby Club’s most beloved designs: the Avalon Smock Dress. Since its debut, the Avalon Smock Dress has captivated the hearts of many, becoming a cult favourite for its perfect blend of style and comfort. In this blog, we’ll explore what makes this versatile dress a must-have in every wardrobe—from its practical features and wide array of colours to the exciting new launches and real-life styling tips. Whether you're a loyal fan or discovering it for the first time, read on to find out why the Avalon Smock Dress remains a timeless favourite for all.
Hear Why Everyone Loves the Avalon Smock Dress
"There is a reason why over 60,000 women have purchased this dress"
The Avalon Smock Dress: A Lullaby Club Staple
The Avalon Smock Dress is more than just a piece of clothing; it's a defining part of The Lullaby Club’s journey and a testament to our commitment to effortless, inclusive fashion. Launched in 2018 as one of our first designs, it quickly became a beloved staple for women who value both comfort and style. The dress was inspired by a transformative time for founders Kevina and Marisa Taschke, a mother-daughter duo. Marisa, expecting her second child, wanted a versatile dress that would suit busy women—mums and beyond.
While designed with mums in mind, the Avalon Smock Dress is perfect for anyone who loves a throw-on-and-go look. Its practical features, such as a button-down front for easy breastfeeding, elastic sleeves that can be styled up or down, and true pockets, make it ideal for everyday wear. Whether you’re running errands, relaxing at home, or heading out for a casual outing, this dress adapts to your needs.
With over 15 colours and patterns to choose from, plus limited edition prints regularly launching, the Avalon Smock Dress offers something for every woman’s style. Its timeless design and functionality make it a must-have for those seeking comfort and effortless chic in one dress.
Avalon Smock Dress: Effortless Style Meets Everyday Comfort
Introducing model Shae, wearing the 3XL Pink Avalon Smock Dress from our latest Heartlands collection—available online now. Watch as Shae effortlessly styles this laid-back, chic look with brown sandals, sunglasses, and a tote bag, showing just how versatile the Avalon Smock is for any occasion. This dress is the ultimate go-to for women seeking a no-fuss, comfortable outfit that still looks stylish, no matter where the day takes you. Designed with mums in mind, it features thoughtful, functional details, making it the perfect throw-on piece for the beach, errands, or casual outings.
The Avalon Smock Dress: A Lullaby Club Staple
The Avalon Smock Dress is designed with your comfort in mind, crafted from premium, breathable fabrics that offer a perfect balance of softness and durability. Whether you're out and about, relaxing at home, or enjoying a casual day at the beach, this dress ensures you stay comfortable all day long. The high-quality material is not only gentle on the skin but also resilient, standing up to frequent wear and washes without losing its shape or colour.
Its relaxed fit and flowing design allow for easy movement and breathability, making it an ideal choice for women in any stage of life—from pregnancy to postpartum and beyond. The Avalon Smock Dress is engineered to adapt to your lifestyle, providing a versatile, all-day comfort that is as practical as it is stylish.
Moreover, the Avalon Smock Dress is a sustainable choice for your wardrobe. Its timeless design and sturdy fabric mean it will remain a favourite for years to come, reducing the need for constant replacements and supporting a more eco-friendly approach to fashion. Investing in this dress is not just about embracing style and comfort, but also about making a thoughtful choice for both yourself and the planet.
A Style That Keeps on Giving: Maxi Avalon Smock Dress
The Avalon Smock Dress became such a beloved staple that we expanded it into a timeless Maxi Avalon Smock Dress, giving our customers even more variety. Both styles offer the same functional details that make the original so popular—true pockets, easy-to-style elastic sleeves, and of course, the signature button-down front for added practicality. Whether you're choosing the classic length or the more flowy maxi version, you're guaranteed to get the same effortless blend of style and comfort that has defined The Lullaby Club.
We're committed to continuing the legacy of the Avalon Smock Dress, with new colours and prints regularly added to keep your wardrobe fresh. Each release brings limited, exclusive designs that make every piece feel one-of-a-kind. Our upcoming collection, Mon Cherie, showcases the beauty of gingham styles, featuring a stunning Cherry Red Gingham Maxi Avalon Smock Dress as sneak peeked above! This particular piece is double-lined, ensuring it’s perfect for layering across multiple seasons. Stay tuned for a sneak peek of this collection via our Instagram and TikTok, guaranteed to be a must-have addition to your collection.
Real Women, Real Reviews: You in the Avalon Smock Dress
One of the best parts of the Avalon Smock Dress is seeing how our incredible community of customers styles it in their everyday lives. From mums on the go to fashion-forward women looking for effortless chic, our customers have shown just how versatile this dress can be. Whether it’s paired with sneakers for a laid-back weekend look or worn over swimwear for a beach day, the Avalon Smock Dress fits seamlessly into any wardrobe.
Don’t just take our word for it—our reviews speak for themselves! Here’s what some of our customers have to say:
"Got asked twice where the dress was from on the first day I wore it... I went from one Avalon Smock to 7..." – Lisa M.
"The best smock I've ever owned! I need 10 more!"– Tayla B.
Visit our "Styled by You" page, or explore our Club Community to see real women of all shapes and sizes rocking the Avalon Smock in their own unique way. We love seeing how each person adds their personal flair, turning this versatile piece into an expression of their style. It’s truly a dress for everyone, and we’re proud to share how our customers bring it to life.
The Avalon Smock Dress: The Heart of The Lullaby Club
The Avalon Smock Dress truly represents the heart of The Lullaby Club—effortless style, inclusivity, and functionality wrapped into one beloved piece. With a wide range of colours, patterns, and prints, there’s a version of the Avalon Smock for everyone, and we’ll continue to create more of what you love.
Stay up to date with all our launch information, styling tips, and try-ons by following us on Instagram and TikTok. And if you’d love to join a supportive, fun community, we invite you to become a part of our Lullaby Club Facebook group. A space where you can share your favourite Lullaby looks, get sizing advice from other members, preview future collections, and connect with women just like you.
We can’t wait to see how you style your Avalon Smock Dress! For sizing assistance or any questions, feel free to reach out to our customer service team at info@thelullabyclub.com.au —we're here to help!
Love,
The Lullaby Club x
